The sustainable stretchy tote by BeBougie - the embodiment of Japanese design ethos, of utility and beauty co-existing in an everyday object. “As I rummaged through a little shop in Himeji, there it was...a goosebump moment. I had discovered something magical that overturned the image of how a bag should look and feel.” Sam, founder. Now in our 2nd year, and 4th collection, the eclectic mix of fun, beauty and style is reflected in our patterns and colours.

Our bags are designed to complement each other beautifully and are inspired by memories of childhood and extensive travels throughout my life. I hate plastic bags and haven’t bought one for at least 10 years. If I get one, I reuse it to death. Our bags are exceptionally robust (the original bag, now 6 years old, is still as good as new) and, although we don’t use recycled materials (you can’t with this method), they will last for years and years, and can be endlessly stuck into the washing machine, to no ill effect.